If you’re doing what every other lawyer is doing on social media, you’re doing it wrong. Successfully connecting online demands that you be yourself. In this CEB guidebook, How to Communicate Persuasively—in Court and on Social Media, Mitch Jackson of Jackson & Wilson, also known as the Streaming Lawyer, shows how to create valuable, appropriately emotional content in your own way, content that’s memorable and establishes trust. Tell stories and add value by answering real questions in your unique voice and you’re well on your way to connecting with clients and colleagues.
