What do you want your business to become? What does success look like? In defining your firm brand, you define its future. In this guidebook, Building a Brand: Measuring, Metrics, and Marketing, Jo-Anna Nieves walks you through how to define your law firm’s purpose and plan for its future. When you first hang your shingle, don’t just blindly go after any client you can get. When you recognize your passions and plan your business based on those passions, it’s easier to target your offerings to serve the clients you want serve.
